Leadership

Adam D. Povlitz, CFE, CCE

CEO & President

Mr. Povlitz joined AFI in September 2009 and has served as AFI and ACS’s President since April 2015 and was appointed CEO in May 2018. Previously, he was appointed Director of Human Resources / Franchise Development in January 2010. In January 2011, Mr. Povlitz was appointed Vice President – Operations. In March 2013, Mr. Povlitz was promoted to Executive Vice President, and in April 2015, appointed President. Before joining Anago, he was employed by IBM Corporation as the Growth Initiatives & Expense Analyst. Mr. Povlitz also holds an MBA from the University of Miami and a Lean Six Sigma Green Belt from Nova Southeastern University. He is a Certified Franchise Executive (CFE) and a Cleaning Industry Management Standards Certified Expert (CCE). Mr. Povlitz is also a thought leader on the Forbes Business Council and a regular contributor to Inc., Entrepreneur, and Forbes publications.

Peter Sheldon

Chief Strategy Officer

Mr. Sheldon joined AFI in June 2022 as the Chief Strategy Officer. His career began in 1990 when he founded Sheldon Enterprises, a start-up commercial facility services company. In 1994, he sold his company and entered the franchise commercial cleaning industry as Regional Director with Jan-King International. In 1998, he joined Coverall Cleaning Concepts as Regional/Divisional Director where he spent the next 14 years and joined the executive team in 2005. He designed Coverall’s Health-Based Cleaning System, a catalyst driving the adoption of hygiene cleaning products in the franchise cleaning industry. In 2012, he joined Capital Contractors, Inc. as the Chief Operating and Revenue Officer and became Chief Executive Officer in 2016. In 2018, Mr. Sheldon joined Anago Global Services as the Chief Operations and Revenue Officer for the North American subsidiary of Atalian Global Services. In 2019, he was named CEO of Atalian NA.

Jay Benge

Chief Operating Officer

Mr. Benge joined AFI in September 2023 as the Chief Operating Officer. Before joining Anago, he held leadership roles at Theory Wellness, serving as Executive Vice President. In 2020, he joined Sunflora as President of Franchise Services and was later promoted to President in 2021, serving in that position until July 2022. From 2008 to 2020, he held several leadership roles at Jackson Hewitt, most notably as VP of Development and Divisional Vice President of Retail and Franchise Operations. Mr. Benge brings over 20 years of senior leadership and business development experience in both small and large companies, specializing in finance, retail, and corporate operations. He also holds an MBA and Bachelor of Science in Business Management from California Coast University.

Diana Garcia-Lorenzana

Chief Marketing Officer

Ms. Garcia-Lorenzana joined AFI in September 2023 and serves as Chief Marketing Officer. Prior to joining AFI, she served as Consulting CMO for Yubble, a UK-based media and technology start-up. From April 2022 to December 2024, she was Vice President of Marketing for Perkins American Food Co., part of American Foods, Inc. Before that, she spent twelve years as a Global Vice President for brands including Kraft and Johnson & Johnson, holding multiple key leadership roles. She also served as Marketing Director for Johnson & Johnson’s North American personal care portfolio in the UK and the Viral Partnership in New York. Ms. Garcia-Lorenzana holds an M.B.A in Marketing from Rensselaer and a B.A. in Business Management from California Coast University.

Lisa Ritenour, CFE

Vice President, Internal Operations

Mrs. Ritenour has served as our Compliance Banking Officer since January 2010 and our Director of Financial Systems / Human Resource Manager since September 2012. In January 2018, Ritenour was appointed Vice President of Internal Operations. Mrs. Ritenour has also served as a Director of Anago of South Florida since January 2006 and served in the company’s Operations and Accounting department from 2000 through 2010. Mrs. Ritenour holds a Master of Science in Criminal Justice from Everest University.

Juan Catoni, CFE, CCE

Vice President, Franchise Operations

Mr. Catoni was appointed Vice President of Franchise Operations in 2014. He started with Anago of South Florida in September 1995, as an Operations Manager. He became Director of Operations in 1998 for the South Florida Market Franchise, and was promoted to the position of Regional Director in 2002, and also Anago of the Treasure Coast from May 2007-2013. He received a Bachelor’s degree in Business Administration from the “Instituto de Denso Caracas”, Caracas, Venezuela and is an Cleaning Industry Management Standards Certified Expert (CCE). Mr. Catoni is fluent in English, Spanish and Italian.

Chris Cunius

Vice President, Franchise Development

Mr. Cunius was appointed AFI’s Vice President – Franchise Development in December 2018, and previously served as AFI’s Senior Director – Franchise Operations since December 2014.

LEADERSHIP